Sally Hogshead is a brand-innovation consultant, keynote speaker and author. The ability to communicate sets us apart from other life forms. The ability to communicate effectively will set you apart from the competition. In this SUCCESS Achiever's Series interview, you will hear from Sally Hogshead who shares why you need a short elevator pitch, how to fascinate your audience, how taking an unexpected approach can give you the edge and why you should ask questions and how to know which questions to ask.