A fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. You don't have to spend a fortune to create something cool that virtually sells itself. Learn how to create simple but powerful innovations at your own company without a bunch of MBA-brainwashed marketers. You don't have to be a genius—you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea. This unabridged MP3 download audiobook is read by the author. Total playing time is approximately 2 hours and 58 minutes. Title distributed by SUCCESS via arrangement with RB Media. ©2004 Seth Godin; (P)2009 Recorded Books.