Richard Fenton and Andrea Waltz, the Go for No! authors, explain that the word no is really the path to success. No one wants to experience rejection, but these sales trainers share that stopping at “yes” limits your success. In this SUCCESS Achiever's Series interview, they share why you shouldn't be trying to qualify potential clients, why you must "go for no" if you want to thrive in sales and how to overcome the fear of failure by looking forward to it.